Project 5 Plan

Who-

The who for this shoot will be two different people for the two different ads. The first will be one of my guy buddies that looks like a GQ model kind of. Meaning that he is very clean cut and dignified. For the Italian Vogue shoot I will be using my lovely girlfriend if she is willing to help out once again. I chose her because she has a very exotic european look to her that I think will really work well to sell this photo as an Italian Vogue ad.

What-

The product that I will be shooting for this advertisement campaign will be Velocity exercise shoes. I chose to go with this product because I think that it is one of the few products that fits the name. It is also one of the only products that fits for both a men's and women's magazine. I will also be able to use the shoes on my models and have them moving fast so I can capture the motion that is necessary for this assignment.

Where-

For both shots I want a very urban and modern feeling setting, so i will be most likely working on campus at either the math science building or the union or one of the other newer looking buildings on campus. I am doing this because both magaizines feature very high class and modern ads and I want to follow suit for these images.

When-

I will be shooting these images over the next week. I would like to catch a day that is overcast to give the images a very european feel to them.

Why-

I chose to use these models and products because I feel that I will be able to best complete the assignment approaching it this way.

How-

I plan to do similar shots for both ads. I want to focus mainly on the shoes so I will be shooting up from a low position. I want to dress my models in elegant and nice clothes and have them wearing exercise shoes. I will be trying the slow shutter speed panning technique to try and get a blurred background with my models in focus to show that they move fast with these shoes on.